Once again Mönchengladbach has been selected as a model city for an innovative retail trade project: mg.fashion box, formerly refered to as Fashion Micro Hub. Among more than 30 exciting project ideas, the WFMG together with the EWMG was able to win the third round of the project call “Digital and stationary retail trade thinking together” in November 2019. A jury from science, business and administration recommended a total of five projects with a total volume of 1.3 million euros for funding.
Following the success of the mg.retail 2020 research project and the follow-up project “MG on eBay”, WFMG has now submitted a new project application with the aim of once again setting an example for the future of the retail trade in NRW with an inner-city digital pick-up and test center for clothing ordered online. “With the establishment and operation of mg.fashion box in a previously vacant location in the upper city of Mönchengladbach, we want to move customers who have purchased clothing online back into the city centre by means of an innovative concept for picking up the fashion items ordered,” says Dr. Ulrich Schückhaus, Managing Director of WFMG. The combination of an intelligent digital mirror that enables communication with friends during the fitting, or alternative live advice from friends during the fitting and the connection of a café, is intended to increase customer frequency in the city centre and strengthen the stationary trade by means of complementary local purchases by the users of the hub.
The advantage for online customers is that they can return the goods immediately on site if they do not like them or if they do not fit properly, without having to lug parcels around, but if they do like them, they can also take the goods with them without the need for annoying repackaging. In addition, they are more independent when it comes to delivery, as they do not have to be at a certain place at a certain time.
If the response is positive, the project can be transferred to other locations, for example with a branch in Rheydt. The project is scheduled to start on July 1, 2020, with an opening in the fall.