Photo: Nicole Vogt
The German retail trade is facing a challenge it has not experienced since the advent of self-service. For all ranges of products the turnover of the online retail trade is growing at the expense of the stationary retail trade – as yet to very different degrees depending on the product.
With this development in mind, the WFMG and the eWeb Research Center of the Niederrhein University of Applied Sciences looked into approaches and concrete measures to strengthen the stationary retail trade over a period of 18 months starting in 2014 as part of the cooperation project “mg.retail2020“. The project was supported by numerous partners from the business world, including the city management associations Rheydt and Mönchengladbach, and by the Ministry of Economic Affairs and Energy of North Rhine-Westphalia with funds from the European Regional Development Fund (ERDF).
But this is not over with the end of the project: Concrete projects will be carried out in the future on the basis of the knowledge gained, which will turn the Mönchengladbach retail location into a sustainable multi-channel shopping experience. To strengthen the city centres of Mönchengladbach and Rheydt, the first step was to create the portal “Mönchengladbach on eBay”.
The project brochure provides you with an overview of the results and approaches of the study.
Mönchengladbach on eBay
In view of the rapidly growing online retail trade, the WFMG, the eWeb Research Center of the Niederrhein University of Applied Sciences and the online marketplace eBay jointly launched the pilot project “Mönchengladbach on eBay”.
The aim of the project was to links the local retail trade with shopping on the internet. Thanks to a cooperation between eBay and mg.retail2020 , local shop owners were given the opportunity to respond to the changing purchasing behaviour of customers and offer their products on eBay in addition to the existing sales channels. The pilot phase of the project ran from October 2015 to June 2016; 79 retailers from Mönchengladbach took part in it. Ordered articles can either be collected from the premises of the supplier or conveniently delivered to your home. This created a diverse range of products on offer on the regional landing page at www.mg-bei-eBay.de . “Mönchengladbach on eBay“ is still running. Around 40 retailers are still active on the platform. More than 7 million euros in additional sales have been generated by the retailers since the start of the project.
Interested retailers will continue to have the opportunity to participate in the project. The project has paved the way towards a multi-channel strategy for individual retailers.