The German retail trade is facing a challenge it has not experienced since the advent of self-service. For all ranges of products the turnover of the online retail trade is growing at the expense of the stationary retail trade – as yet to very different degrees depending on the product.
With this development in mind, the WFMG and the eWeb Research Center of the Niederrhein University of Applied Sciences looked into approaches and concrete measures to strengthen the stationary retail trade over a period of 18 months starting in 2014 as part of the cooperation project “mg.retail2020“. The project was supported by numerous partners from the business world, including the city management associations Rheydt and Mönchengladbach, and by the Ministry of Economic Affairs and Energy of North Rhine-Westphalia with funds from the European Regional Development Fund (ERDF).
But this is not over with the end of the project: Concrete projects will be carried out in the future on the basis of the knowledge gained, which will turn the Mönchengladbach retail location into a sustainable multi-channel shopping experience. To strengthen the city centres of Mönchengladbach and Rheydt, the first step was to create the portal “Mönchengladbach on eBay”.
The project brochure provides you with an overview of the results and approaches of the study.