2021, in the middle of the Corona pandemic, the successful project “Mönchengladbach on eBay” was expanded: Through the new initiative “eBay Deine Stadt” (eBay Your City), the offer has been expanded to include additional municipalities throughout Germany, which increases the response and is also accompanied by easier usability.
The advantage for participating merchants: In addition to the tried-and-tested local platform, they can now also be found on the national eBay marketplace (www.ebay.de) and can thus sell their items to 20 million people throughout Germany and even beyond. At https://www.ebay-deine-stadt.de/moenchengladbach, the offer of already at the start more than 200,000 goods of the more than 400 commercial traders from Mönchengladbach can be found – many of them with stationary business. In this way, local retailers can be supported online in a targeted manner – even if they are unable or unwilling to shop in the respective retail store themselves. Users will find a wide selection of products, as well as event tips, information about the city and more. What’s more, the local online marketplace gives neighborhood retailers a face: thanks to Google Maps integration, shoppers not only see where the respective retailer is located. In text and images, they also get to know them better.
With the expanded local online marketplace, Mönchengladbach is once again part of a Germany-wide project to strengthen local commerce. The “eBay Your City” initiative enables all interested cities and municipalities to set up local online marketplaces. In addition to Mönchengladbach, Nuremberg, Chemnitz, Lübeck, Potsdam, Moers, Bad Kreuznach, Gummersbach, Diepholz and the Ortenau region were also involved in the project at the start, which serves as a model.